Taylor Swift put Kansas City on the map with a Travis Kelce relationship

Taylor Swift and Travis Kelce have put Kansas City back on the post-Covid map as their budding relationship draws eyes from across the country to the all-American city.

Swift and Kelce made headlines when the global pop star appeared in the Kansas City Chiefs tight end’s family suite at the Sept. 24 game against the Chicago Bears, shocking the nation with their new romance. Swift has since attended a handful of games in support of her new beau, including a celebrity-filled October 1 game against the New York Jets at MetLife Stadium in East Rutherford, New Jersey. At each game, Swift was photographed in Kansas City Chiefs gear.

Since then, fans have been flocking to Kansas City-area businesses looking for Swift- and Kelce-themed apparel to wear to games as ticket prices have apparently skyrocketed.

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Taylor Swift makes her first appearance at the Kansas City Chiefs game at Arrowhead Stadium on September 24, 2023 in Kansas City, Missouri. (David Eulitt/Getty Images/Getty Images)

“We have a lot of Taylor Swift fans who are now new Chiefs fans, and we have Chiefs fans who are now suddenly Taylor Swift fans coming in to buy any and all shirts they can get their hands on. are.” RAYGUN manager Xavier Ross told Business Insider.

Shirts with Kelsey’s or Swift’s name on them are consistently among the top five selling items each week, according to Ross, with the words “Go Taylor Swift’s boyfriend!”

“Having him around and being involved in the Chiefs community has put Kansas City in the national spotlight in a way that it hasn’t been in a long time,” said Westside Story Store Manager Megan Folmsby.

Taylor Swift is happy for Travis Kelce with her mother Donna Kelce. (Getty Images / Getty Images)

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Taylor Swift is decked out in Kansas City Chiefs gear as she watches boyfriend Travis Kelce play football. (Getty Images / Getty Images)

Kansas City had already seen a dramatic boost in its economy before Swift and Kelce made their relationship public with a stop on the singer-songwriter’s Eras tour. According to Visit KC, Swift’s two July shows at Arrowhead Stadium generated a $47.8 million economic impact on the city.

A local Kansas City bakery, Dolce Bakery, started selling Swift-themed cakes leading up to the “Midnights” singer’s tour stops and told Business Insider that the items continued to sell out long after. Shop owner Erin Brown claimed to have sold between 2,000 and 3,000 cakes.

“It’s brought in new customers, which is always fun and the goal is always to serve our community as much as possible in this way,” Brown said. “I mean, increased sales is a dream for a small business.”

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Taylor Swift and Travis Kelce have dinner at the Waverly Inn on October 15, 2023 in New York City. (Gotham/GC Images/Getty Images)

Kansas City businesses aren’t the only ones benefiting from Swift’s appearance. The NFL has seen an increase in viewership since the pop star began attending Chiefs games.

Many have dubbed it “The Taylor Swift Effect,” and Kelce’s mother speculated that the league might be “excited.”

“I would imagine they would be very excited with any new viewers,” he told Fox News Digital, highlighting his partnership with Barefoot Wines, the NFL’s official wine sponsor. “I mean, how could you not? Football is basically easy to get involved with and enjoy, and it’s exciting. The other thing is that it’s just one of those things that you get involved in. Can get. You don’t. It has to be expert.

“So I think it’s a fun thing for the NFL to get new viewership, and I’m sure they’re very happy with it and I can’t see them having a problem with it.”

Travis Kelce and Taylor Swift are seen holding hands in New York City. (Getty Images / Getty Images)

Travis Kelce and Taylor Swift’s relationship has turned the nation’s attention to Kansas City. (Getty Images / Getty Images)

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